Photographer: Jason HargroveAustralian women have a tendency to get a bit frumpy as they age. They do this to avoid being the old mutton dressed as lamb – something which is certainly more prevalent in America. In America there is a term – 16/60 that describes the situation when a woman looks 16 from behind (since she is wearing a mini-skirt and a cropped top) but reveals herself to be... 

Photographer: Bianca LeeHot flushes are one of the symptoms of one of life’s great transitions, menopause. They can cause embarrassment by day and discomfort at night but there are ways to cope with one of the least welcome aspects of menopause.  Read More »

Have you noticed that we are constantly receiving the message that being over 50 is little short of having one foot in the grave? Aren’t you tired of being told now is a good time to take out a Funeral Policy so your poor family doesn’t have to pay for your funeral? As they’re probably inheriting money of some description why can’t they borrow the pathetic sum needed? Do we... 

This is a video that was  found on YouTube and it really says it all … especially for people who ignore us … clothing manufacturers,  TV programmers, Radio stations, make-up companies, beauticians, shoe manufacturers, and the rest. They just don’t get it!   Watch this:  http://bit.ly/uE5iTp   Baby boomer women are part of the biggest market today and we are growing in...